Child safety advocacy
He has a plan and I have a purpose.
Reese was eighteen months old when she swallowed a button battery. We made sure no other child has to. Now we are doing the same for every other hidden hazard in your home.
Recalled more than twice a week
Reese's Law signed (Public Law 117-171)
Federal law changed by one family
What we do
Reese's Purpose is the small nonprofit that changed federal law. We track every children's product recall, we advocate for the policies that prevent the next one, and we help families spot the hidden hazards in their homes before anyone gets hurt.
Track every recall
Children's products are recalled more than twice a week. We index every one, in English and Spanish, and we send a note when something dangerous is in your house.
Change the laws
Reese's Law (Public Law 117-171) passed in 2022 because Reese's family pushed for it. We are still pushing.
Help families spot hazards
Button batteries. Furniture tip-over. Window blinds. Water beads. Infant sleep. We name what is dangerous, and we point you to the parents and partners who know it best.
We are not the same nonprofit we were in 2021.
When Trista Hamsmith founded Reese's Purpose, we had one job: get button batteries out of unsecured compartments. We did that. Federal law now requires battery doors that take a tool or two simultaneous hand movements to open. Energizer's new Ultimate Child Shield battery, launched in May 2026, is the four-year outcome of the industry work we drove.
Our efforts are actively curbing the button battery threat, but the hidden-hazard problem continues to demand our attention.. Furniture tips over. Window blind cords still strangle. Water beads still swell inside small bodies. Recalls still arrive twice a week and most families never hear.
We are spending the next chapter of Reese's Purpose helping every family find the hazard before the hazard finds them.
Reese's Law
On August 16, 2022, federal law changed because of Reese. We named it after her.
Public Law 117-171 requires every product that uses a button cell or coin battery to have a secured battery compartment and a child-safety warning on the package. It is the law in the United States. It exists because Reese died, and because her family refused to let her death be the end of it.
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Stay close
We send a note when something changes. New legislation. A serious recall. A new partner. A milestone in the work. No spam. Just a word directly from us.
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Give in Reese's memory
Reese's Purpose runs on monthly partners. Twenty-five dollars a month keeps the recall digest free for every family who finds it. Fifty dollars a month funds the advocacy that becomes law. One hundred dollars a month brings the work to a parent who would not have known otherwise.
Suspect button battery ingestion?
Call the National Battery Ingestion Hotline: 1-800-498-8666 (24/7)
